TWO.AM Agency appointed as brand custodians for Quoin Rock Winery.
As of February 2014, the team at TWO.AM has been appointed as Integrated Marketing Agency for Quoin Rock Wines.
Quoin Rock, recently purchased by an international businessman, is on a mission to produce wines that are classified as Ultra-Premium on a local and global scale.
TWO.AM will be responsible for a complete brand overhaul and repositioning from Market and Consumer research, Brand Positioning and Strategy through to the creation and rollout or revised packaging, new web assets and Social Media and Content Strategy.
“It’s great forming a partnership with a client at such an early stage of the brand development process. With the clients ambition to develop an ultra premium wine label TWO.AM is well placed to flex it’s strategic and creative muscle through the complete refresh of the brand,” said Creative Director, Marco Russolillo.
“I am really excited about this brand as it acts different to any other typical “wine brand” in SA, the owners want to turn the industry on its head and prepared to take the risks that come with being that bold. We have been very fortunate in sharing their vision and thus see this as a long-term partnership with this forward thinking team,” said Managing Director, Anine de Wet.